Thursday, 15 September 2011

minimalism in advertising.

after looking through tons and tons of minimalist advertising i came across these 'sandisk' adverts, these minimal illustrations use no slogans, no text what so ever just pairs of images to convey the message; how can a ship into a bottle? And Elvis in his jumpsuit? And a tuna in a tin box? And a goat in the belly of a snake? And 16 gigabytes of data in such a small USB flash drive? These are about as minimal as it can get breaking it down to just image but somehow it still works, you get the witty clever message what the poster is trying to convey pretty much straight away.
This campaign has been created by Montreal based agency Nolin BBDO.

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