minimalism
I decided to research minimalism as a concept because it is something i find really interesting and powerful, yet something which i struggle to achieve. It looks so simple, like the designs took no effort whatsoever to put together however the thought process of how to convey the message with as little elements as possible is brilliant. Usually using little colour, 1 or 2 and a handfull of words to convey a simple yet witty idea.
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